General guidelines for award assessment
- All submissions must reflect achievements, initiatives, and measurable outcomes during the period from 1st October 2024 to 30th September 2025 only.
- The list of supporting documents mentioned under each award category is indicative only. Nominees are encouraged to submit any other relevant documents that they believe strengthen their case and support evaluation.
- For quantitative criteria, submissions must include numbers backed by high-quality evidence, which is verifiable through supporting documents
For qualitative criteria, write-ups/case studies/other relevant documents should clearly articulate impact, innovation, and intent, and be backed by high-quality evidence
1. Best Strategic and Integrated Marketing of the year
- Nominees should consider a series of integrated marketing campaigns executed during the period 1st October 2024 to 30th September 2025.
- Campaigns should demonstrate a strategic and integrated approach across multiple platforms (e.g., TV, print, radio, digital, in-store, influencer, social media).
- A suggested list of analytics platforms which can be used to extract and submit campaign performance data (e.g. analytics reports/screenshots) for online campaigns are Meta Business Suite, Instagram insights, Google Analytics, YouTube Studio, Adobe Analytics, TikTok Ads Manager and other e-commerce dashboards such as Shopify, Magento etc.
- Quantitative Criteria and an indicative list of documents to be shared
- Campaign analytics reports/screenshots mentioning engagement rate, calculated as: (likes + shares) / (impressions)
- Campaign analytics reports/screenshots mentioning website traffic from campaigns.
- Media release reports mentioning count of media touchpoints activated across TV, print, radio, out-of-home (OOH), and experiential channels.
- POS reports or Sales MIS dashboard reports/screenshots showing impact on business, including sales revenue growth and volume growth, comparing the campaign period with the same period last year.
- Qualitative Criteria and an indicative list of documents to be shared
- Creative samples or campaign videos that demonstrate creativity and innovation in concept, execution, and use of media and formats.
- Testimonials or post-campaign surveys that highlight impact created beyond sales — for example, improvements in brand recall.
2. Best Digital/Social Media Marketing of the year
- Nominees should consider campaigns executed during the period 1st October 2024 to 30th September 2025 and could select the most impactful campaign that best demonstrates strategic thinking, creativity, and measurable business results.
- A suggested list of analytics platforms which can be used to extract and submit campaign performance data (e.g. analytics reports/screenshots) for online campaigns are Meta Business Suite, Instagram insights, Google Analytics, YouTube Studio, Adobe Analytics, TikTok Ads Manager and other e-commerce dashboards such as Shopify, Magento etc.
- Quantitative Criteria and an indicative list of documents to be shared
- Campaign analytics reports/screenshots mentioning engagement rate calculated as (likes + comments + shares) / (impressions).
- Social media analytics reports/screenshots showing website traffic from campaigns.
- Social media analytics reports/screenshots comparing growth in social media followers before and after the campaign period.
- POS reports or Sales MIS dashboard reports/screenshots comparing sales during the campaign period against the previous period.
- Qualitative Criteria and an indicative list of documents to be shared
- A writeup with objectives, platform used, campaign format, engagement metrics, and outcome achieved for new initiatives implemented and measurable results achieved.
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3. Best Omni Channel Brand of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Annual reports, quarterly results, or Sales MIS reports mentioning revenue growth (%).
- Qualitative Criteria and an indicative list of documents to be shared
- A write-up highlighting the strategic intent/objective, design of customer journey, and impact observed for strategic integration of customer touchpoints and operational channels (e.g., physical stores, website, mobile app, logistics etc.).
- Customer testimonials for assessment of customer satisfaction.
- 1–2 page write-up mentioning the key strategy, screenshots or visuals of integrated customer journeys, summary of initiatives, and customer feedback for new initiatives implemented and measurable results achieved.
4. Best CSR impact of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Audited CSR reports mentioning CSR spend as a percentage of revenue.
- HR participation reports mentioning employee participation rate in CSR, i.e., proportion of employees who engaged in CSR activities during the period.
- Qualitative Criteria and an indicative list of documents to be shared
- A write-up on the CSR initiatives and customer engagement strategy used, along with data showing cause-linked purchases, media reports, or testimonials for customer participation in CSR initiatives (e.g., active donations, cause-linked purchases, volunteering etc.)
- Photos and impact assessment reports highlighting sustainability and innovation within CSR initiatives, including design, methods of implementation, reach, and impact created.
5. Best customer experience of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Survey report (CSAT, NPS) or app ratings mentioning customer satisfaction score.
- CRM reports or loyalty program data mentioning repeat purchase rate, i.e., proportion of customers who made additional purchases during the period.
- Qualitative Criteria and an indicative list of documents to be shared
- A write-up mentioning the key objectives and results achieved, such as customer journey improvements, service innovation, or tech adoption impact, for new initiatives implemented and measurable results achieved.
6. Best Workplace, people welfare and development
- Quantitative Criteria and an indicative list of documents to be shared
- HR reports (payroll, attrition) mentioning employee retention rate, i.e., percentage of employees retained during the period.
- Training logs, annual training plan, or LMS reports mentioning training hours per employee, i.e., average learning time invested in developing staff capabilities.
- HR policy documents or benefit enrollment reports mentioning percentage of employees enrolled in benefits and welfare schemes.
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up mentioning the key objectives and results achieved for new initiatives implemented and measurable results achieved.
7. Emerging Retail Start-up of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Financial statements or GST filings mentioning YoY revenue growth (in %).
- CRM reports or loyalty program data mentioning growth in unique customers YoY.
- Financial statements (P&L) mentioning YoY profit growth (in %).
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up detailing objectives, strategy implemented, and outcomes achieved for new initiatives implemented and measurable results achieved.
8. Emerging E-Retail Start-up of the year
- Quantitative Criteria and an indicative list of documents to be shared
- e-commerce platform revenue reports or annual reports mentioning online revenue growth (in %).
- Order management system reports or internal MIS reports mentioning order growth (in %) — increase in the number of orders placed.
- CRM reports mentioning new customer growth (in %) — rate at which first-time buyers increased during the period.
- e-commerce platform reports or analytics mentioning cart abandonment rate, calculated as (abandoned carts ÷ initiated carts) × 100.
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up including platform screenshots, feature-walkthrough documents, benefits realized, and user testimonials for new strategies adopted for innovation in e-commerce experience, e.g., video consultations, assisted WhatsApp shopping, vernacular UX, progressive web app (PWA).
9. Best family-managed business of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Audited financial statements or annual/quarterly reports mentioning revenue growth (%), EBIDTA change, and profit growth (%) YoY.
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up on the initiative design, objectives, and impact realized for new initiatives implemented and measurable results achieved, including transformation in operations and customer perception (e.g., introduction of new processes for operational efficiency, standardized policies, better customer service etc.).
10. Emerging online commerce of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Annual reports or investor presentations mentioning online sales growth (in %).
- Annual reports or investor presentations mentioning online sales contribution (in %) — share of total revenue coming from online channels.
- Analytics reports or platform screenshots showing growth in website/app traffic, including sessions and unique visitors compared across periods.
- e-commerce dashboard or MIS reports mentioning online conversion rate, calculated as (online purchases ÷ website visits) × 100.
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up capturing the strategy, execution, impact story, including customer feedback or reviews, for new initiatives implemented and measurable results achieved.
11. Best Technology transformation of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Internal financial reports, ROI calculations, or investor presentations quantifying return on investment attributed to tech adoption, including the impact on sales growth, profit growth, footfall increase, leads generated, and turnaround time (TAT) reduction.
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up capturing the details of the new technology or innovative initiative implemented, including strategy, execution, and measurable results achieved in alignment with the goals.
12. Best customer loyalty program of the year
- Quantitative Criteria and an indicative list of documents to be shared
- CRM reports or POS loyalty enrolment reports mentioning repeat purchase rate, i.e., customers who made additional purchases within the period.
- Qualitative Criteria and an indicative list of documents to be shared
- Feature demos, videos, or photos showcasing innovation in the loyalty program, e.g., referrals, gamification, PWA/app integration, experiential rewards.
- Training calendars or LMS attendance reports highlighting store enablement and training of the sales team.
13. Exemplary value creation for shareholders
- Quantitative Criteria and an indicative list of documents to be shared
- Annual or quarterly reports or investor presentations mentioning earnings per share (EPS) growth.
- Annual or quarterly reports or investor presentations mentioning return on equity (ROE) YoY change.
- Qualitative Criteria and an indicative list of documents to be shared
- AGM speech or letters to investors highlighting clarity in capital allocation, including transparent frameworks for dividends, buybacks, risk management, and reinvestment.
- Corporate governance reports demonstrating strong governance and minority shareholder friendliness, e.g., board independence and whistle-blower mechanisms.
14. National Retail Chain of the Year
- Quantitative Criteria and an indicative list of documents to be shared
- Financial statements or GST filings mentioning revenue growth YoY (%).
- Investor presentations, Sales MIS dashboard, or POS reports mentioning volume growth (%), in terms of units sold or weight of gold sold.
- Financial statements or quarterly results mentioning YoY change in EBITDA and profit growth.
- Investor presentations, Sales MIS screenshots, or POS reports mentioning Average Bill Value (ABV) growth, calculated as total sales divided by number of transactions, compared with the same period last year.
- Annual reports, investor presentations, company website bulletins/screenshots, or media reports mentioning new store growth, i.e., count of new stores added across regions compared to last year.
- Annual reports, investor presentations, company website bulletins/screenshots, or media reports mentioning same store sales growth (%), measuring YoY sales growth from existing stores.
- CRM reports mentioning growth in unique customers YoY, indicating market reach and acquisition effectiveness.
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up including campaign objectives, platforms used, measurable impact created, supported with campaign reports/analytics screenshots, case studies, or testimonials for national marketing campaigns – impact story (brand level).
- Customer testimonials on app or website, or NPS/CSAT survey results for customer service excellence.
- 1–2 page write-up highlighting the strategy, details of the initiative, and the impact created for new initiatives implemented and measurable results achieved, linking actions to outcomes.
15. Regional retail chain of the year
- Quantitative Criteria and an indicative list of documents to be shared
- Financial statements or GST filings mentioning revenue growth YoY (%).
- Investor presentations, Sales MIS dashboard, or POS reports mentioning volume growth (%), in terms of units sold or weight of gold sold.
- Financial statements or quarterly results mentioning YoY change in EBITDA and profit growth.
- Investor presentations, Sales MIS screenshots, or POS reports mentioning Average Bill Value (ABV) growth, calculated as total sales divided by number of transactions, compared with the same period last year.
- Annual reports, investor presentations, company website bulletins/screenshots, or media reports mentioning new store growth, i.e., count of new stores added across regions compared to last year.
- Annual reports, investor presentations, company website bulletins/screenshots, or media reports mentioning same store sales growth (%), measuring YoY sales growth from existing stores.
- CRM reports mentioning growth in unique customers YoY, indicating market reach and acquisition effectiveness.
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up including campaign objectives, platforms used, measurable impact created, supported with campaign reports/analytics screenshots, case studies, or testimonials for regional marketing campaigns – impact story.
- Customer testimonials on app or website, or NPS/CSAT survey results for customer service excellence.
- 1–2 page write-up highlighting the strategy, details of the initiative, and the impact created for new initiatives implemented and measurable results achieved, linking actions to outcomes.
16. Independent Retail Jeweller of the Year
- Quantitative Criteria and an indicative list of documents to be shared
- Financial statements or GST filings mentioning revenue growth YoY (%).
- Quarterly investor presentations, annual reports, or other company disclosures mentioning revenue per square foot.
- Qualitative Criteria and an indicative list of documents to be shared
- NPS/CSAT scores or customer testimonials for measure of customer satisfaction.
- 1–2 page write-up highlighting the strategy, details of the initiative, and the impact created during the period for new initiatives implemented and results achieved, linking actions to outcomes.
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17. Young leader of the year
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up on the leadership journey and initiatives undertaken, such as digital transformation, sustainability, or crisis management, for new initiatives implemented and measurable results achieved, linking actions to outcomes.
- A write-up on industry associations or participation in sector initiatives or notable media mentions for industry impact.
18. Debutant innovator of the year
- Qualitative Criteria and an indicative list of documents to be shared
- 1–2 page write-up capturing the details for new initiatives implemented and measurable results achieved, linking actions to outcomes.
- 1–2 page write-up or case study capturing the details for impact of initiatives on business growth, customer experience, or operational efficiency.
19. Visionary Leader of the year
- Recognizes pioneering leadership in leading not only the individual business but also paving the way for the industry in unprecedented ways.
- This category does not invite any nominations and is based on referrals from industry peers. No individual can self-nominate.
20. Lifetime achievement in retail
- Honoring a retail luminary for decades of extraordinary achievement in the Indian Retail Jewellery industry.
- This category does not invite any nominations and is based on referrals from industry peers. No individual can self-nominate.
21. Special contribution to the Indian Retail Jewellery industry
- Honoring an individual for his/her exemplary contribution to the Indian gem and jewellery industry.
- This category does not invite any nominations and is based on referrals from industry peers. No individual can self-nominate.