Associate Director – Micro Marketing & Economics
Neilsen India Ltd.
Aparajita Basak leads Nielsen’s efforts in synthesizing consumer demography, retail stores, macro-economy and location analytics in client solutions.
Aparajita has over a decade of rich analytical experience and has led multiple research and consulting assignments in economic research, market research, and industry research spanning across a wide range of sectors
Aparajita is an econonlics post graduate from Nottingham University (UK).