NYUZ (pronounced news) is a pioneering business enterprise in the area of Retail Jewellery Services. Founded in 2005 by Navin Sadarangani , it is evolving everyday with a vision “To become the Preferred Jewellery Retail Service Provider”.

At inception, the whole idea of Jewellery Retail Services was non-existent and hence the deliberated move was to offer Training of Frontline Retail Sales Personnel as its Core service and revenue generator. The mission quite clearly was “To influence the quality of management and service in the domestic jewellery sector, through quality coaching in this vastly unorganized trade”.

After 10 years of making news largely as a Training Provider to the likes of Gili, Nirvana, D’damas,TBZ, Anmol, Shobha Asar, DTC, PGI, and internationally even Rosy Blue in Dubai and Mustafa Jewellery in Singapore and many such players in the branded and the unbranded jewellery store category, NYUZ took on its complete emergence.

Meaning , the coming of age of the 4C’s of Jewellery Retail Services :

Ø  Coaching : A much neglected area of Coaching in the Jewellery Industry is that of Frontline Sales Personnel in the Retail Sector. Whether it is Sales, Management, Merchandising, Operations, all of it has never been put across in clear context to the new recruit.

Ø  Consultancy : Strategic Retail Assistance is more like it, though Consultants are the people who assist in the process. Consultancy at NYUZ goes beyond mere ideation and even lends support in implementation .

Ø  Creative Retail Services : This implies those services for which there is a need, but an existing service provider not readily or known to be available. For example, Window Dressing as a continual part of the Visual Merchandising Calendar or Stock Audit which goes beyond just looking and matching tags with computer printouts.

Ø  Concepts & Creations : An exercise to help create jewellery concepts . Ideating from the targeted audience point of view to the design development, to creating sub-brand lables to props, packaging and collateral support.

Great associations have been built up with jewellery industry experienced Graphic Design Outfits, Advertising Agencies, Architects, Website Development Companies, Packaging and Printing Vendors to allow for quick access in case a need exists. A lot of co-venture work/projects have also been carried out with Femina, DNA, NDTV Good Times, Zee TV, Balaji Telefilms and other media publications and houses.

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