Brand Marketing : How can we create brands that consumers love?
Richa Singh, (Ex-GM, L’Oreal) It never pays to presume that the consumer is a timid and unchanging entity, constrained by tradition because jewellery is a high ticket-price category. In this session of the Retail Jeweller India Forum 2017, two brilliant marketing strategists gave examples from their own experience to show how a brand can rethink […]
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