Brand Marketing : How can we create brands that consumers love?

Richa Singh, (Ex-GM, L’Oreal) It never pays to presume that the consumer is a timid and unchanging entity, constrained by tradition because jewellery is a high ticket-price category. In this session of the Retail Jeweller India Forum 2017, two brilliant marketing strategists gave examples from their own experience to show how a brand can rethink […]

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BUILDING THE DIAMOND BRIDE

Shaziya Khan Senior Vice President & Executive Planning Director JWT In her presentation Shaziya Khan, director planning, J. Walter Thompson explored a case study from her own career. A client had assigned her agency the task of turning around the conventional outlook for gold and increasing consumers’ preference for diamonds for weddings. A tall ask, […]

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Learn the Smart ways to maximize Mobile Marketing

Lavin Punjabi CEO & Co-founder, mCanvas Advertising Pvt. Ltd.   Mobile telecommunications are changing the world for marketers. Mobile phones are becoming the default choice of channel for brands that wish to connect with younger consumers. Millennials spend some three hours a day on their mobile phones. It set the tone for the second session […]

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GST & its Impact on credit capital & balance sheet

  India’s new tax system was the anxiety-inducing subject of the third session of RJIF 2017, titled ‘GST and its impact on credit, capital and balance sheet and the way of conducting the jewellery business in future’. Five experts outlined in practical terms the shape of this looming new reality. In this session, five experts […]

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Undisclosed Mixing of Lab Grown Diamonds in Jewellery

How to protect your business for consumer confidence:-  The 20th century messed with the perfect metaphor of the diamond as immortal and changeless. The first synthetic diamond was produced in 1954, by applying high pressure and high temperature (HPHT) to graphite. Synthetics were and are meant mainly for industrial use, typically as abrasives. But the […]

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Cross Category Retailing & Less is More

Nakshatra Mehta MD,Rare Heritage by Mehta Emporium Second-generation jeweller Nakshatra Mehta has come a long way. From a small shop at Zaveri Bazaar he now runs a one-stop bridal luxury couture jewellery store. In the fifth session of the Retail Jeweller India Forum 2017, he laid out the novel strategy he applied when he joined […]

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Internet Shoppers

Challenges and Opportunities of Selling beyond known boundaries:- The jewellery industry, generally considered slow-paced, is in the midst of a handful of rapid transformations. In some of them the pace of change is propelled by technology and its eager adoption by consumers. Ecommerce has transformed the way retailers approach business. Offline brands are investing in […]

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Understanding the new order in Modern Retail Jewellery

The final session of the Retail Jeweller India Forum 2017 explored the growth drivers of modern retail. Panellists representing independent family jewellers, as well as regional and national chain jewellers, focused on consumption growth driven by rising population and urbanisation — specifically, how it presents new opportunities to those who are able to define their […]

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